Head of Product Design at Troon

Design leader. Builder.Systems thinker.

Zach Baron
Scroll

Selected Work


Access by Troon
01

Head of Product Design

Access by Troon

Platform Design & Design Systems

Leading design for a platform that connects millions of golfers to 900+ courses. Tee time booking, tiered subscriptions, loyalty, and a design system that scales across every touchpoint.

PlatformDesign SystemsLoyalty

Access by Troon

troon_golf

Sponsored

1,247 likes

troon_golf Summer rates across 900+ courses. Book your round today 🏌️‍♂️

2 hours ago

Design + Engineering

Ad Creative Engine

AI-Powered Video at Scale

Built a marketing automation tool that generates and scales ad creative for 900+ golf courses. AI-generated footage, programmatic video composition, and templated production — turning what used to take a creative team weeks into minutes.

AIVideoMarketing Automation

Warner Bros. Discovery
03

Director of Product Design

Warner Bros. Discovery

Live Sports at Global Scale

Designed streaming experiences for live sports across Discovery+, HBO Max, and Eurosport. Premier League, UEFA, MotoGP — products that served millions and couldn't fail when it mattered most.

StreamingLive EventsScale

GOLFTV
04

Director of Product Design

GOLFTV

Global Streaming for Golf

Built the global streaming service delivering live PGA Tour coverage to 180+ countries. Live tournaments, on-demand content, and a design system that scaled across every platform.

StreamingGlobalDesign Systems

Additional Work

LinksDAO

LinksDAO

VP, Head of Design

$11M in membership sales in 48 hours

Arccos Golf

Arccos Golf

Design Lead

AI-powered shot tracking with Microsoft

Golf Digest

Golf Digest

Director of Product Design

+25% session duration after redesign

Twocents

Twocents

Design Consultant

Feedback & review management for local businesses

Wellfleet

Wellfleet

Design Consultant

Student health insurance, simplified

Lab

Side projects, experiments, and things I build because I can't stop building.

JustFam

Family social app. In TestFlight.

Field

Golf league management without the enterprise price tag.

TeeRadar

TeeRadar

Tee time aggregator for golfers.

About

I lead Product Design at Troon, where we're building the infrastructure behind how millions of golfers book tee times. Search, availability, pricing, loyalty — the systems that quietly power a day on the course.

I'm drawn to problems where complexity hides beneath a simple surface. A tee time is a small moment. But behind it is inventory, operations, revenue, and coordination across hundreds of courses. Good design makes all of that disappear.

Before Troon, I designed live sports and streaming experiences at Warner Bros. Discovery — products used by millions of viewers worldwide. Before that, I helped build golf's first AI platform at Arccos, partnering with Microsoft to turn sensor data and machine learning into simple, actionable insights.

More recently, I've been building production AI systems — not designing interfaces for AI, but designing systems with AI. Automated pipelines that replaced entire tools. I think this is where design is heading, and I want to be at the front of it.

I care about making things easier. And building things that last.

Experience

Troon

Head of Product Design

2024 —

LinksDAO

VP, Head of Design

2022 — 2024

Warner Bros. Discovery

Director of Product Design

2019 — 2022

Arccos Golf

Design Lead

2016 — 2019